Tag Archives: Mars

Candy Contention: Survival of the Sweetest

NIKKI RIGL – Two of the chocolate giants—Mars and Nestle—have undergone disappointing branding incidents this year: Mars’ attempts to start selling M&Ms in Sweden and Nestle’s attempts to trademark the shape of its KitKat candy both fell flat.[1] Strangely enough, the rationales behind each decision seem to thematically contradict one another. In an effort to stop […]