The Earle Effect: Can Advertising Law Keep Up with Influencer Marketing?
By: Amy Innes Few creators expose the difficulty of regulating modern advertising quite like Alix Earle. Her now-signature “Get Ready with Me” (“GRMW”) videos are built around an apparently simple premise. In a comfortable setting similar to FaceTiming with a friend, Alix applies her makeup, gets dressed, and catches up with her 8.7 million follower audienceabout her […]

