Navigating the PGA-LIV Golf Merger and the Concept of “Sportwashing”
By: Ammar Asad LIV Golf is financed by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia. Critics and journalists believe that LIV Golf is being used in a prime example of “sportswashing.” This is when governments use their involvement in sports and tournaments to burnish their national brands on the international stage. LIV Golf could simply be […]